How to Embed Google Reviews on Your Website (Free & Easy Guide)

Online reviews have become one of the most important trust signals for customers. Before making a purchase, booking a service, or choosing a business, people often check what other customers have experienced. Google Reviews are particularly valuable because they are connected to a business’s Google presence and can influence both customer trust and local visibility.

If your business already has positive Google Reviews, displaying them directly on your website can help visitors make decisions faster. The good news is that you don’t need advanced coding skills to do it.

Why Should You Embed Google Reviews on Your Website?

Your website tells visitors what your business offers, but customer reviews show them what other people think about their experience.

Embedding Google Reviews can provide several benefits:

1. Build Trust

Customers naturally trust the experiences of other customers. Display Google Reviews on your website provides social proof and reassures visitors that your business is legitimate.

Instead of simply saying that your products or services are reliable, you can let existing customers demonstrate it through their feedback.

2. Increase Conversions

Reviews can remove doubts that prevent visitors from taking action. Positive feedback placed near important conversion points, such as product pages, pricing sections or booking forms, can encourage users to move forward.

3. Keep the Website Fresh

Keep updating website content, as repetitive content bores visitors. They want to see fresh and new content each time they visit the website.

4. Showcase Customer Experiences

Reviews explain specific benefits that aren’t covered on your website. A customer may mention your fast delivery, helpful staff, product quality or responsive support i.e. the benefits which they experienced. These real-world experiences can make your brand more relatable.

5. Strengthen Local Trust

For restaurants, hotels, clinics, salons, agencies, retail stores and other local businesses, Google Reviews are important. Displaying them on your website enforces the connection between your business, its Google presence and local customers.

How to Embed Google Reviews on Your Website

There are several ways to display Google Reviews on a website. The best option depends on your website platform, technical knowledge and the level of customization you need.

Here are the easiest methods.

Method 1: Use a Google Reviews Widget

The simplest approach for most businesses is a Google review widget.

A review widget connects your Google Business Profile with your website and displays your reviews in a customizable format. Depending on the tool you use, you may be able to display reviews as a carousel, grid, slider, list, or other layout.

Steps:

1. Choose a Google Reviews widget or review aggregation tool.
2. Connect your Google Business Profile.
3. Select the reviews you want to display.
4. Customise the widget design.
5. Generate the embed code.
6. Copy the code.
7. Paste it into the appropriate section of your website.
8. Publish or update the page.

For businesses looking for a simple no-code solution, this is usually the easiest way to add Google Reviews to a website.

Tools such as Tagembed can help businesses collect and display Google Reviews through customizable widgets, making it possible to match the review section with the website’s overall design.

Method 2: Add Google Reviews Using a Website Plugin

If you use WordPress, another option is a Google review plugin.

Plugins can simplify the process because you don’t necessarily need to work directly with HTML or JavaScript. After installing a suitable plugin, you can connect your Google Business Profile and configure how the reviews appear.

The process looks like:

WordPress Dashboard → Plugins → Add New → Install Review Plugin → Connect Google Business Profile → Customize → Add Widget to Page

Many plugins support features such as:

• Review sliders
• Review grids
• Star ratings
• Business information
• Review filtering
• Responsive layouts
• Shortcodes
• Custom styling

Avoid installing too many plugins, as unnecessary plugins can affect website performance, create compatibility issues and slow down the website.

Method 3: Embed Google Reviews Using Custom Code

Businesses with development resources can also use Google’s available APIs and custom development to retrieve and display review information. This approach offers greater control over the appearance and functionality of the review section. It is more technical than using a ready-made widget.

Developers may need to work with:

• Google Business Profile data
• Google APIs
• Authentication
• API credentials
• JavaScript or server-side development
• Website security
• API usage limits

For a small business that simply wants to display customer feedback, custom development may be unnecessary.

Google Reviews Widget vs. Manually Adding Reviews

You might wonder why you shouldn’t simply copy your best Google Reviews and paste them into your website. A manually created testimonial section gives you control, but it requires regular maintenance. Whenever you receive a new review, you need to update the website yourself.

A Google Reviews widget, on the other hand, can automatically pull and display updated reviews depending on the integration.

For businesses that receive reviews regularly, automation can save considerable time.

How to Add a Google Reviews Widget to Your Website

Once your Google Reviews are connected to a widget, the next step is placing the widget on your website.

The actual process depends on your website builder. Here are some common procedures:

WordPress

For WordPress, you can use a Google Review WordPress Plugin to showcase customer reviews directly from your Google Business Profile, shortcode, block, or custom HTML.

If your widget provides an embed code:

1. Open the WordPress page editor.
2. Add a Custom HTML block.
3. Paste the widget code.
4. Preview the page.
5. Publish the changes.

Wix

In Wix, you can usually use an HTML embed element to place third-party review widgets on your website. Open the relevant page, add an embed element, and paste your widget’s code into it.

Shopify

Shopify users can add review widgets to their storefront with an app, theme integration or custom HTML, depending on the widget provider. For e-commerce websites, placing reviews close to product information can be especially useful because visitors can see social proof while evaluating a purchase.

Squarespace

Squarespace allows users to add third-party content using code blocks. If your Google review tool provides an embed code, you can typically insert it into a suitable code block.

Custom HTML Websites

If you have access to your website’s HTML, simply place the generated widget code in the section where you want the Google Reviews to appear.

If you’re unsure where to place the code, your website developer or hosting support team can help.

How to Customize Your Google Review Widget

Simply displaying reviews isn’t enough. Your widget should look like a natural part of your website.

Depending on your tool, you may be able to customize:

Layout

Choose from layouts such as:

• Grid
• Carousel
• Slider
• List
• Masonry
• Compact review cards

A carousel can work well when you want to display multiple reviews without taking up too much vertical space.

Colours

Match the widget with your branding. Consistent colours make the review section feel integrated and not an external element.

Review Content

Some tools allow you to select specific reviews or filter content by ratings, keywords or other criteria.

Star Ratings

Star ratings provide an immediate visual summary of customer sentiment and can make review sections easier to scan.

Call-to-Action Buttons

You can also encourage customers to read more reviews or leave their own feedback by adding appropriate calls to action.

Where Should You Display Google Reviews?

The location of your review widget can affect how useful it is. Show them strategically to maximise their results. You can place them on:

Homepage

A homepage review section immediately introduces social proof to new visitors.

Product Pages

Show your product reviews, for e-commerce businesses, reviews can help customers feel more confident about purchasing a specific product.

Service Pages

If you provide services, display relevant reviews near the service description or inquiry form.

Pricing Page

Reviews can address concerns about the plan’s value and help visitors feel more confident when choosing one.

Contact or Booking Page

A review section near a booking or contact form can provide an additional trust signal immediately before conversion.

Dedicated Testimonials Page

Businesses with a large number of reviews can create a dedicated customer testimonials page while still displaying selected reviews throughout the website.

Best Practices for Embedding Google Reviews

If you want your Google Reviews widget to deliver real value, follow these best practices.

Keep Reviews Authentic

Don’t manipulate reviews or make customer feedback appear misleading. Authenticity is one of the biggest reasons reviews are effective.

Don’t Overload the Page

You don’t need to display every review on every page. Show a curated selection and, when appropriate, provide an option to view more.

Make the Widget Mobile-Friendly

A large percentage of website traffic comes from mobile devices. Your Google review widget should automatically adapt to different screen sizes.

Place Reviews near Conversion Points

Reviews are most useful when they appear at moments when visitors may have questions or doubts.

Keep the Design Consistent

Your review section should complement your website rather than look disconnected from it.

Optimise Loading Speed

A slow website can hurt user experience. Choose a lightweight review widget, use responsive images where possible and avoid adding unnecessary scripts.

Keep Reviews Updated

An automatically updating Google Reviews feed is preferable to manually adding screenshots or copying reviews. Fresh content makes the section more useful and reduces maintenance.

Can You Embed Google Reviews for Free?

Yes, it is possible to display Google Reviews on a website without paying for custom development. However, the exact features available for free depend on the tool, website platform, and integration method.

Free options usually come with limitations related to:

• Number of reviews
• Customisation
• Refresh frequency
• Branding
• Layout choices
• Advanced filtering
• Analytics
• Support

If you only need a basic review display, a free solution may be sufficient. If you need advanced customization, automatic updates, moderation, analytics or multiple review sources, a paid plan may offer more flexibility.

Common Problems When Embedding Google Reviews

Although embedding reviews is generally straightforward, you may encounter a few issues.

Reviews Aren’t Updating

This may happen because of API limitations, authentication problems, caching or synchronization delays.

Solution: Check your Google connection and widget settings, then refresh or reconnect the integration if necessary.

Widget Doesn’t Match the Website

Third-party widgets may sometimes use default styling. 

Solution: Customize colors, fonts, spacing, and layout to match your website.

Widget Looks Bad on Mobile

A desktop-friendly layout isn’t automatically mobile-friendly.

Solution: Use a responsive widget and test it on different screen sizes.

Website Becomes Slower

Some external scripts can affect page loading.

Solution: Choose a lightweight widget and avoid loading unnecessary third-party scripts.

Final Thoughts

Learning how to embed Google Reviews on your website is one of the simplest ways to bring authentic customer feedback directly into your online presence.

Whether you use WordPress, Shopify, Wix, Squarespace or a custom website, you can choose from several approaches, from plugins and no-code widgets to custom API integrations.

For most businesses, a responsive Google review widget offers the best balance between simplicity, customization, and automation. When placed strategically on your homepage, product pages, service pages, pricing sections, and checkout or booking areas, customer reviews can provide valuable social proof at important moments in the customer journey.

The key is not just to add Google Reviews to your website, but to display them in a way that feels authentic, loads quickly, works on mobile devices, and fits naturally into your website design.

With the right setup, your Google Reviews can become more than feedback on a Google profile; they can become a powerful trust-building element across your entire website.

Frequently Asked Questions

1. How do I embed Google Reviews on my website for free?

You can use a free Google Reviews widget, WordPress plugin, or available Google integration method. The easiest option for beginners is usually a no-code review widget that generates an embed code you can directly paste into your website.

2. Can I add Google Reviews to WordPress?

Yes, you can use a Google review plugin, widget, shortcode, or custom HTML depending on your setup.

3. Can I embed Google Reviews without coding?

Yes. Many Google review widget tools are designed specifically for users without technical knowledge. You generally connect your Google Business Profile, customize the widget and copy the generated embed code.

4. How often do embedded Google Reviews update?

The update frequency depends on the integration or widget you use. Some solutions automatically refresh reviews, while others may have synchronization or refresh limits.

5. Can I customise Google Reviews on my website?

Yes, depending on the widget, you can customise the layout, colours, fonts, number of reviews, star ratings, spacing and other display settings.

6. Are Google Reviews good for SEO?

Google Reviews can help build trust and improve the user experience, particularly for local businesses. Simply embedding reviews does not guarantee higher Google rankings. SEO performance depends on many factors, including relevance, website quality, content, technical SEO, authority and local signals.

7. Should I display all my Google Reviews?

No, you need not to display all your Google reviews. Displaying all of them can slow down your website and confuse the visitors when they see so many reviews.