Why Your Business Needs Great Brochures
Let’s be honest – in our digital world, Printed Brochures might seem old-fashioned. But here’s the secret: they work better than ever.
Why? Because when everyone’s sending emails that get deleted, a well-designed brochure:
✔ Gets kept on desks and fridges
✔ Gets passed around offices
✔ Makes your business feel real and trustworthy
At Elixir Print, we’ve helped over 5,000 UK businesses create brochures that actually get results.
Brochure Basics: What You Really Need to Know
A brochure is simply a folded piece of paper that tells your story. But not all brochures are equal.
The 4 most common types:
- Tri-Fold (The Classic)
- Folds into three sections
- Fits standard display racks
- Perfect for most businesses
- Bi-Fold (Simple & Effective)
- One fold down the middle
- Great for short messages
- Works well for events
- Z-Fold (The Attention-Grabber)
- Zigzag folding pattern
- Creates natural “steps” for info
- Makes people stop and look
- Gatefold (The Luxury Option)
- Opens like grand doors
- Feels special and expensive
- Ideal for premium brands
The #1 Mistake Businesses Make
Most brochures fail because they try to say too much. The best brochures:
- Focus on one main message
- Use more pictures than words
- Make the next step obvious (call, visit, etc.)
Professional Printing vs. Office Printing
You could print brochures at your office, but professional printing:
Makes colors pop (no dull prints)
Uses thicker, better-quality paper
Creates perfect, crisp folds every time
Often costs less per copy for larger quantities
Paper Choices Made Simple
The paper you choose changes everything:
Glossy – Makes colors shine (best for photos)
Matte – No glare, easier to read (professional look)
Uncoated – Feels like nice writing paper
Recycled – Shows you care about the environment
Design Tips That Actually Work
After printing millions of brochures, we’ve learned:
- Front panel is your billboard
- Use one great image
- Keep text minimal
- Make your logo clear
- Inside panels tell your story
- Use bullet points, not paragraphs
- Show benefits, not just features
- Include testimonials if possible
- Back panel should drive action
- Big, clear contact details
- Special offer or call-to-action
- QR code to your website
Why Choose Elixir Print?
We’re different because we:
Print same-day when you’re in a hurry
Listen first, then recommend what works
Offer free design advice with every order
Give honest prices with no hidden costs
Our Simple 3-Step Process
- Send us your design (or use our designers)
- Choose your paper & quantity
- Get perfect brochures fast
Ready to Make Brochures That Work?
Great brochures bring customers. Bad ones waste money. Let’s make sure yours delivers results.
📞 Call today: +44 (0)20 7193 7756
📧 Email: hello@elixirprint.co.uk
🌐 Visit: www.elixirprint.co.uk
Special offer for first-time customers: Mention this blog and get 10% off your first brochure order!
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Amaya Verma