The Simple Truth About Brochure Printing That Works

Why Your Business Needs Great Brochures

Let’s be honest – in our digital world, Printed Brochures might seem old-fashioned. But here’s the secret: they work better than ever.

Why? Because when everyone’s sending emails that get deleted, a well-designed brochure:
✔ Gets kept on desks and fridges
✔ Gets passed around offices
✔ Makes your business feel real and trustworthy

At Elixir Print, we’ve helped over 5,000 UK businesses create brochures that actually get results.

Brochure Basics: What You Really Need to Know

A brochure is simply a folded piece of paper that tells your story. But not all brochures are equal.

The 4 most common types:

1. Tri-Fold (The Classic)
   • Folds into three sections
   • Fits standard display racks
   • Perfect for most businesses
2. Bi-Fold (Simple & Effective)
   • One fold down the middle
   • Great for short messages
   • Works well for events
3. Z-Fold (The Attention-Grabber)
   • Zigzag folding pattern
   • Creates natural “steps” for info
   • Makes people stop and look
4. Gatefold (The Luxury Option)
   • Opens like grand doors
   • Feels special and expensive
   • Ideal for premium brands

The #1 Mistake Businesses Make

Most brochures fail because they try to say too much. The best brochures:

• Focus on one main message
• Use more pictures than words
• Make the next step obvious (call, visit, etc.)

Professional Printing vs. Office Printing

You could print brochures at your office, but professional printing:
Makes colors pop (no dull prints)
Uses thicker, better-quality paper
Creates perfect, crisp folds every time
Often costs less per copy for larger quantities

Paper Choices Made Simple

The paper you choose changes everything:

Glossy – Makes colors shine (best for photos)
Matte – No glare, easier to read (professional look)
Uncoated – Feels like nice writing paper
Recycled – Shows you care about the environment

Design Tips That Actually Work

After printing millions of brochures, we’ve learned:

1. Front panel is your billboard
   • Use one great image
   • Keep text minimal
   • Make your logo clear
2. Inside panels tell your story
   • Use bullet points, not paragraphs
   • Show benefits, not just features
   • Include testimonials if possible
3. Back panel should drive action
   • Big, clear contact details
   • Special offer or call-to-action
   • QR code to your website

Why Choose Elixir Print?

We’re different because we:
Print same-day when you’re in a hurry
Listen first, then recommend what works
Offer free design advice with every order
Give honest prices with no hidden costs

Our Simple 3-Step Process

1. Send us your design (or use our designers)
2. Choose your paper & quantity
3. Get perfect brochures fast

Ready to Make Brochures That Work?

Great brochures bring customers. Bad ones waste money. Let’s make sure yours delivers results.

📞 Call today: +44 (0)20 7193 7756
📧 Email: hello@elixirprint.co.uk
🌐 Visit: www.elixirprint.co.uk

Special offer for first-time customers: Mention this blog and get 10% off your first brochure order!