How To Add GMB Services to Your Google Business Profile? Answered

Google Business Profile services allow you to control the way your business appears on Google’s SERP and Google Maps. It also enables business owners to showcase the services specified in the GMB listing. By adding these services to GBP, you let your customers know the kind of services you offer in your local area. If you are not aware of the procedure to add GMB services to your Google Business Profile, this post covers it all for you. Follow until the end to explore the important aspects of the business profile, including the steps to add services.

What Is Google Business Profile?

Google Business Profile is a free tool that helps businesses manage their online presence on Google’s SERP. Even if you don’t have a physical store, you can list your products and services on your business profile and showcase them to your customers. It allows your customers to explore your business information without needing to visit your website. Here, you can provide your business name, contact information, address, photos, products, services, and more. You can create your Google Business Profile, and it will complement your website.

Procedure To Add Services To Google Business Profile

When you already have a business profile on Google, you can access the option to add the services, including their pricing and description. Furthermore, if you are providing services across different categories, you can group them into comprehensive categories in your business account and keep them organized. When your local customers look for your services, they will be highlighted on your profile. Mobile users can also find your services from under the “Services” tab.

Steps To Add Service To Your Business Profile:

• First of all, go to your business profile page.
• Log into your profile to move ahead.
• Next, navigate to the Services section.
• Here, you need to add a service category.
• When you click the Add Category button, it will open a window where you can add the name of a new service category.
• After adding the primary category, you can add more services using automatic suggestions.
• For each individual service, you can include a name, description, and pricing.
• Moreover, you can mark a service ad “Featured Service” if you want to give it a priority placement in your business profile.
• In the end, click the Publish button and the service will be added to your Google Business Profile.

Things You Need To Know When Adding Services

When adding services to your profile, you need to consider the following pointers:
• You can choose from the type of service suggestions if you are running a service business. For instance, if you are an electrician, you may get suggestions, such as electrical repairs, electrical inspections (just for your understanding), etc.
• If the service you want to list doesn’t appear in the suggestion, you can add your own custom service.
• If your custom service is rejected by the system, it means that the service is prohibited.
• The list of the prohibited services may include, vulgarities, meaningless, personally identifiable information (PII), prices, URLs, etc.

How To Edit Existing Services On Your Business Profile?

If you want to edit a service that is already listed in your profile, follow these steps:
• Log into your business profile and click the tab labelled Edit Services.
• When the Services section opens, you can see the services that are already listed here.
• Now, to edit an existing service, you need to click one from this list.
• Here, you will see three different boxes – Services, Price, and Service Description.
• Implement the changes in your desired area, and then click the Save button.
• It will confirm the changes you have made to your service on the business profile.

Adding A Custom Service To Your Business Profile

When adding GMB services to your profile, if you are unable to find the service you offer, you can add a custom service. Below are the steps to add your custom service:
• Log into your business profile account and then go to the Services section.
• You can locate the services tab in the left-hand navigation menu.
• In the Services tab, you can set the primary service category and it will show up the suggested services similar to yours.
• However, if you are unable to find the service you offer in the list, you need to click the “+ Add Custom Service” option.
• When using this option, spell the service correctly, or it will be rejected automatically.
• Moreover, you can’t use vulgar words, URLs, phone numbers, or Personally Identifiable Information in this section.

Benefits Of Adding GMB Services To Your Business Profile

Now that you know how adding services to your business account on Google works, let’s explore its incredible benefits:
• Better Visibility
When the customers look for the similar services, well optimized profile services can show up in SERP along with other information, such as contact details, working hours etc. It becomes more convenient for the customers to connect with you. Besides, you can utilize this opportunity to gain more customers.
• Higher Conversion
When customers find all the information about the kind of services you offer, right on the SERP, they are more likely to reach you out, and convert into a paying customer.
• Bring In New Customers
Adding services enables you to know your current and potential customers about your services. Additionally, using the Google Business Profile best practices, and optimizing the geolocation keywords, you can attract new customers.
• Keep The Offered Services Up-To-Date
If you have started new services, you can add them to your Google Business Profile as well so that your customers can know about them.

Ending Words!

Google Business Profile is one of the most powerful tools for controlling and promoting your products and services on Google search results. By gaining a prominent position on the results, you can get a big chunk of the conversions from the industry you are serving. However, to keep your profile accurate and up-to-date and optimize it for geolocation keywords, you will need an experienced agency, such as Advology Solution.