HBL CarLoan: Exceeding Expectations on a 75th Anniversary Offer
A fixed 7.5% markup CarLoan offer for HBL's 75th anniversary generated more than double its yearly lead quota in five days.
The challenge
To mark its 75th anniversary, HBL wanted to offer customers an unbeatable fixed markup rate on car loans, with a yearly quota of 20,000 cars — but needed the offer to convert quickly within a tight campaign window.
Our approach
ZAM Studios promoted the offer purely through digital platforms, timing messaging and targeting to Pakistani car buyers actively comparing financing options, and tracked leads and bookings in real time.
Results
5.2M+
Campaign reach
40K+
Car loan bookings
40%
Conversion rate in 5 days
Frequently asked questions
Straight answers about hbl carloan: exceeding expectations on a 75th anniversary offer for businesses in Pakistan.
What was the HBL CarLoan campaign designed to achieve?
To promote HBL's 75th-anniversary offer of a fixed 7.5% markup on car loans and convert interest into loan bookings against a 20,000-car yearly quota.
Why was this offer significant for HBL?
The unbeatable fixed markup rate marked HBL's 75th anniversary and needed to convert quickly within a defined campaign window.
What results did the campaign achieve?
The campaign reached 5.2M+ people, generated 40K+ car loan bookings, and achieved a 40% conversion rate within just five days.
How was the campaign promoted?
The offer was promoted purely through digital platforms, targeted at Pakistani car buyers actively comparing financing options.
Why is a 40% conversion rate in five days notable?
It reflects highly relevant targeting and a compelling offer reaching an audience already in-market for car financing, rather than cold awareness building.
How did the campaign track bookings against the yearly quota?
Bookings were tracked in real time against HBL's 20,000-car yearly target, allowing pacing adjustments during the live campaign.
Can a bank or financial institution run a similarly fast campaign?
Yes, campaigns built around a clear, time-bound offer with in-market targeting can achieve fast conversion, as this case demonstrates.
What made the offer itself effective for conversion?
A simple, unbeatable fixed rate removed the comparison-shopping friction that typically slows down financial product decisions.
Did this campaign run on paid ads, organic content, or both?
The campaign was promoted purely through digital platforms; specific channel mix is scoped per campaign and budget.
How is success measured differently for a financial services campaign?
Beyond reach, we track qualified conversions — in this case, actual loan bookings — since financial products require higher-intent action than a simple click.
Could this campaign structure work for other loan or credit products?
Yes, the same time-bound-offer approach can be adapted for other credit, insurance or financial products with a compelling rate or term.
What can other businesses learn from this case study?
That a strong, simple offer combined with precise in-market targeting can produce rapid, measurable conversion even in a short campaign window.
Did ZAM Studios build any landing pages for this campaign?
Campaigns of this type typically include dedicated landing pages optimised for the specific offer and audience.
How is a campaign like this priced?
Financial services campaigns are scoped based on reach goals, compliance requirements and budget — see Digital Marketing and pricing for general guidance.
How do I start a similar campaign for my bank or financial product?
Book a free discovery call through contact to discuss your offer and target audience.