{"id":93962,"date":"2026-05-26T09:43:16","date_gmt":"2026-05-26T09:43:16","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/"},"modified":"2026-05-26T09:43:16","modified_gmt":"2026-05-26T09:43:16","slug":"shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/","title":{"rendered":"Shopify Email Marketing App: What I Learned After Testing Email Marketing on a Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Why_Email_Marketing_Made_Sense_to_Me\" >Why Email Marketing Made Sense to Me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#What_is_a_Shopify_Email_Marketing_App_Simple_Explanation\" >What is a Shopify Email Marketing App (Simple Explanation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#The_First_Thing_I_Set_Up_And_It_Worked_Fast\" >The First Thing I Set Up (And It Worked Fast)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Abandoned_Cart_Emails\" >Abandoned Cart Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Other_Email_Campaigns_That_Helped_Me\" >Other Email Campaigns That Helped Me<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#1_Welcome_Emails\" >1. Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#2_Repeat_Purchase_Emails\" >2. Repeat Purchase Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#3_Re-Engagement_Emails\" >3. Re-Engagement Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Features_That_Actually_Matter_From_My_Experience\" >Features That Actually Matter (From My Experience)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#What_Didnt_Work_for_Me\" >What Didn\u2019t Work for Me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Simple_Strategy_That_Gave_Me_Results\" >Simple Strategy That Gave Me Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#My_Final_Opinion\" >My Final Opinion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zamstudios.com\/blogs\/shopify-email-marketing-app-what-i-learned-after-testing-email-marketing-on-a-store\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p data-start=\"302\" data-end=\"492\">When I started working on improving a Shopify store, my main focus was getting more traffic. I spent time on SEO, ads, and social media. Traffic increased, but sales didn\u2019t grow as expected.<\/p>\n<p data-start=\"494\" data-end=\"731\">That\u2019s when I started exploring a <a href=\"https:\/\/www.aitrillion.com\/email-marketing\"><strong data-start=\"528\" data-end=\"559\">Shopify email marketing app<\/strong><\/a>, just to test if it could make any difference. I didn\u2019t expect much in the beginning, but after a few weeks, I noticed something interesting\u2014customers started coming back.<\/p>\n<p data-start=\"733\" data-end=\"852\">In this article, I\u2019ll share what I tested, what worked, and how email marketing can actually help grow a Shopify store.<\/p>\n<h2 data-section-id=\"xfyxuj\" data-start=\"859\" data-end=\"898\"><span class=\"ez-toc-section\" id=\"Why_Email_Marketing_Made_Sense_to_Me\"><\/span>Why Email Marketing Made Sense to Me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"900\" data-end=\"938\">After analyzing store data, I noticed:<\/p>\n<ul data-start=\"940\" data-end=\"1068\">\n<li data-section-id=\"1thl2zn\" data-start=\"940\" data-end=\"982\">Many users visited but didn\u2019t purchase<\/li>\n<li data-section-id=\"1xtwzph\" data-start=\"983\" data-end=\"1032\">Some customers bought once and never returned<\/li>\n<li data-section-id=\"1fen9qi\" data-start=\"1033\" data-end=\"1068\">Paid ads were getting expensive<\/li>\n<\/ul>\n<p data-start=\"1070\" data-end=\"1112\">Email marketing solved all three problems.<\/p>\n<p data-start=\"1114\" data-end=\"1243\">Using a <a href=\"https:\/\/www.aitrillion.com\/blog\/best-email-marketing-apps-for-shopify-top-11-picks-for-2025\"><strong data-start=\"1122\" data-end=\"1155\">Shopify email automation tool<\/strong><\/a>, I was able to stay connected with users without spending money again and again on ads.<\/p>\n<h2 data-section-id=\"1xb3fzn\" data-start=\"1250\" data-end=\"1311\"><span class=\"ez-toc-section\" id=\"What_is_a_Shopify_Email_Marketing_App_Simple_Explanation\"><\/span>What is a Shopify Email Marketing App (Simple Explanation)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1313\" data-end=\"1439\">A <strong data-start=\"1315\" data-end=\"1346\">Shopify email marketing app<\/strong> is a tool that helps you automatically send emails to your customers based on their actions.<\/p>\n<p data-start=\"1441\" data-end=\"1453\">For example:<\/p>\n<ul data-start=\"1454\" data-end=\"1602\">\n<li data-section-id=\"6igtkx\" data-start=\"1454\" data-end=\"1504\">If someone signs up \u2192 they get a welcome email<\/li>\n<li data-section-id=\"10vek0h\" data-start=\"1505\" data-end=\"1554\">If someone adds to cart \u2192 they get a reminder<\/li>\n<li data-section-id=\"tn84vc\" data-start=\"1555\" data-end=\"1602\">If someone buys \u2192 they get follow-up emails<\/li>\n<\/ul>\n<p data-start=\"1604\" data-end=\"1653\">Everything runs automatically once you set it up.<\/p>\n<h2 data-section-id=\"1ji943\" data-start=\"1660\" data-end=\"1708\"><span class=\"ez-toc-section\" id=\"The_First_Thing_I_Set_Up_And_It_Worked_Fast\"><\/span>The First Thing I Set Up (And It Worked Fast)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-section-id=\"wt3rjp\" data-start=\"1710\" data-end=\"1735\"><span class=\"ez-toc-section\" id=\"Abandoned_Cart_Emails\"><\/span>Abandoned Cart Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1737\" data-end=\"1772\">This is the first feature I tested.<\/p>\n<p data-start=\"1774\" data-end=\"1881\">People were already adding products to cart but leaving without buying. I set up a simple 3-email sequence:<\/p>\n<ol data-start=\"1883\" data-end=\"1974\">\n<li data-section-id=\"1w1lezl\" data-start=\"1883\" data-end=\"1909\">Reminder after 1 hour<\/li>\n<li data-section-id=\"9hc3ap\" data-start=\"1910\" data-end=\"1939\">Follow-up after 24 hours<\/li>\n<li data-section-id=\"4j71o2\" data-start=\"1940\" data-end=\"1974\">Discount email after 48 hours<\/li>\n<\/ol>\n<p data-start=\"1976\" data-end=\"2031\">This alone helped recover a good number of lost orders.<\/p>\n<p data-start=\"2033\" data-end=\"2120\">That\u2019s when I realized how powerful <strong data-start=\"2069\" data-end=\"2112\">Shopify abandoned cart email automation<\/strong> can be.<\/p>\n<h2 data-section-id=\"7gee8h\" data-start=\"2127\" data-end=\"2166\"><span class=\"ez-toc-section\" id=\"Other_Email_Campaigns_That_Helped_Me\"><\/span>Other Email Campaigns That Helped Me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-section-id=\"d4o2ak\" data-start=\"2168\" data-end=\"2191\"><span class=\"ez-toc-section\" id=\"1_Welcome_Emails\"><\/span>1. Welcome Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2192\" data-end=\"2230\">I created a simple welcome email with:<\/p>\n<ul data-start=\"2231\" data-end=\"2272\">\n<li data-section-id=\"zo7e9f\" data-start=\"2231\" data-end=\"2253\">Brand introduction<\/li>\n<li data-section-id=\"l46mdm\" data-start=\"2254\" data-end=\"2272\">Small discount<\/li>\n<\/ul>\n<p data-start=\"2274\" data-end=\"2320\">It helped convert new visitors into customers.<\/p>\n<h3 data-section-id=\"13mamk9\" data-start=\"2327\" data-end=\"2358\"><span class=\"ez-toc-section\" id=\"2_Repeat_Purchase_Emails\"><\/span>2. Repeat Purchase Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2359\" data-end=\"2401\">After a customer bought something, I sent:<\/p>\n<ul data-start=\"2402\" data-end=\"2443\">\n<li data-section-id=\"jnnti4\" data-start=\"2402\" data-end=\"2425\">Product suggestions<\/li>\n<li data-section-id=\"vkwmg1\" data-start=\"2426\" data-end=\"2443\">Related items<\/li>\n<\/ul>\n<p data-start=\"2445\" data-end=\"2473\">This increased repeat sales.<\/p>\n<hr data-start=\"2475\" data-end=\"2478\" \/>\n<h3 data-section-id=\"2w24w3\" data-start=\"2480\" data-end=\"2509\"><span class=\"ez-toc-section\" id=\"3_Re-Engagement_Emails\"><\/span>3. Re-Engagement Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2510\" data-end=\"2537\">For inactive users, I sent:<\/p>\n<ul data-start=\"2538\" data-end=\"2581\">\n<li data-section-id=\"16zeov7\" data-start=\"2538\" data-end=\"2562\">\u201cWe miss you\u201d emails<\/li>\n<li data-section-id=\"d0qd1e\" data-start=\"2563\" data-end=\"2581\">Special offers<\/li>\n<\/ul>\n<p data-start=\"2583\" data-end=\"2633\">Some users actually came back and purchased again.<\/p>\n<h2 data-section-id=\"n3xzue\" data-start=\"2640\" data-end=\"2693\"><span class=\"ez-toc-section\" id=\"Features_That_Actually_Matter_From_My_Experience\"><\/span>Features That Actually Matter (From My Experience)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2695\" data-end=\"2766\">While testing different tools, I realized these features are important:<\/p>\n<ul data-start=\"2768\" data-end=\"2917\">\n<li data-section-id=\"1irycbi\" data-start=\"2768\" data-end=\"2793\">Easy automation setup<\/li>\n<li data-section-id=\"e5agte\" data-start=\"2794\" data-end=\"2819\">Clean email templates<\/li>\n<li data-section-id=\"1o5f8xe\" data-start=\"2820\" data-end=\"2845\">Customer segmentation<\/li>\n<li data-section-id=\"re9dl\" data-start=\"2846\" data-end=\"2890\">Performance tracking (open rate, clicks)<\/li>\n<li data-section-id=\"pnt40t\" data-start=\"2891\" data-end=\"2917\">Mobile-friendly emails<\/li>\n<\/ul>\n<p data-start=\"2919\" data-end=\"2978\">Without these, email marketing becomes difficult to manage.<\/p>\n<h2 data-section-id=\"nhhu1j\" data-start=\"3362\" data-end=\"3388\"><span class=\"ez-toc-section\" id=\"What_Didnt_Work_for_Me\"><\/span>What Didn\u2019t Work for Me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3390\" data-end=\"3461\">Not everything worked perfectly in the beginning. Some mistakes I made:<\/p>\n<ul data-start=\"3463\" data-end=\"3601\">\n<li data-section-id=\"vnktzu\" data-start=\"3463\" data-end=\"3498\">Sending emails without planning<\/li>\n<li data-section-id=\"1wmfxzi\" data-start=\"3499\" data-end=\"3531\">Writing boring subject lines<\/li>\n<li data-section-id=\"50w4m8\" data-start=\"3532\" data-end=\"3566\">Sending same email to everyone<\/li>\n<li data-section-id=\"1j3kh8n\" data-start=\"3567\" data-end=\"3601\">Not testing different versions<\/li>\n<\/ul>\n<p data-start=\"3603\" data-end=\"3659\">Once I improved these areas, results became much better.<\/p>\n<h2 data-section-id=\"1y9sogu\" data-start=\"3666\" data-end=\"3705\"><span class=\"ez-toc-section\" id=\"Simple_Strategy_That_Gave_Me_Results\"><\/span>Simple Strategy That Gave Me Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3707\" data-end=\"3741\">If I had to summarize what worked:<\/p>\n<ol data-start=\"3743\" data-end=\"3900\">\n<li data-section-id=\"avpxul\" data-start=\"3743\" data-end=\"3775\">Start with basic automation<\/li>\n<li data-section-id=\"18f9cwj\" data-start=\"3776\" data-end=\"3803\">Focus on cart recovery<\/li>\n<li data-section-id=\"1wwc4tc\" data-start=\"3804\" data-end=\"3837\">Keep emails simple and clear<\/li>\n<li data-section-id=\"1rpz5s1\" data-start=\"3838\" data-end=\"3869\">Personalize where possible<\/li>\n<li data-section-id=\"1pwcpga\" data-start=\"3870\" data-end=\"3900\">Track results and improve<\/li>\n<\/ol>\n<p data-start=\"3902\" data-end=\"3955\">You don\u2019t need complicated strategies to get started.<\/p>\n<h2 data-section-id=\"p5oswd\" data-start=\"3962\" data-end=\"3981\"><span class=\"ez-toc-section\" id=\"My_Final_Opinion\"><\/span>My Final Opinion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3983\" data-end=\"4101\">After testing everything, I can say that a <strong data-start=\"4026\" data-end=\"4057\">Shopify email marketing app<\/strong> is not just an extra tool\u2014it\u2019s a must-have.<\/p>\n<p data-start=\"4103\" data-end=\"4116\">It helps you:<\/p>\n<ul data-start=\"4117\" data-end=\"4198\">\n<li data-section-id=\"6qvg9q\" data-start=\"4117\" data-end=\"4139\">Recover lost sales<\/li>\n<li data-section-id=\"2hllsc\" data-start=\"4140\" data-end=\"4169\">Increase repeat customers<\/li>\n<li data-section-id=\"144xrn4\" data-start=\"4170\" data-end=\"4198\">Reduce dependency on ads<\/li>\n<\/ul>\n<p data-start=\"4200\" data-end=\"4281\">And the best part is, once automation is set, it keeps working in the background.<\/p>\n<h2 data-section-id=\"8dtpi\" data-start=\"4288\" data-end=\"4301\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4303\" data-end=\"4400\">If you\u2019re running a Shopify store and only focusing on traffic, you\u2019re missing a big opportunity.<\/p>\n<p data-start=\"4402\" data-end=\"4551\">Start using a <strong data-start=\"4416\" data-end=\"4449\">Shopify em<a href=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2026\/05\/Email-marketing-1-1-3.png\"><img decoding=\"async\" class=\"attachment-thumbnail size-thumbnail\" src=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2026\/05\/Email-marketing-1-1-3-150x150.png\" alt=\"\" \/><\/a>ail automation tool<\/strong>, even with basic setup. Over time, you\u2019ll see better engagement, more conversions, and steady growth.<\/p>\n<p data-start=\"4553\" data-end=\"4687\">From my experience, email marketing is one of the simplest ways to improve store performance without increasing your marketing budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how a Shopify email marketing app can help you increase sales, recover abandoned carts, and automate customer engagement. Learn practical strategies, email automation tips, and proven methods to grow your Shopify store with effective email marketing.<\/p>\n","protected":false},"author":18805,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[47299,47305,47301,47296,47303,47307,47298,47302,47308,47295,47300,47294,47306,47297,47304],"class_list":["post-93962","post","type-post","status-publish","format-standard","hentry","category-business","tag-best-email-marketing-shopify","tag-customer-retention-shopify","tag-ecommerce-email-marketing","tag-email-marketing-for-shopify","tag-email-marketing-strategies","tag-email-marketing-tips","tag-shopify-abandoned-cart-email","tag-shopify-automation-tools","tag-shopify-conversion-optimization","tag-shopify-email-automation","tag-shopify-email-campaigns","tag-shopify-email-marketing-app","tag-shopify-email-workflows","tag-shopify-marketing-tools","tag-shopify-sales-growth"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/93962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/18805"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=93962"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/93962\/revisions"}],"predecessor-version":[{"id":93963,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/93962\/revisions\/93963"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=93962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=93962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=93962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}