{"id":63263,"date":"2025-09-11T11:41:13","date_gmt":"2025-09-11T11:41:13","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/?p=63263"},"modified":"2025-09-11T12:01:19","modified_gmt":"2025-09-11T12:01:19","slug":"hotel-industry-insights-india","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/","title":{"rendered":"Hotel Industry Growth in India 2025 \u2013 Search Trends, Insights &amp; What\u2019s Next"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Rising_Searches_Signal_a_Digital-First_Market\" >Rising Searches Signal a Digital-First Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Brand_Leaders_and_Challengers_in_the_Hotel_Industry\" >Brand Leaders and Challengers in the Hotel Industry<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Brands_on_the_Rise\" >Brands on the Rise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Brands_with_Declining_Visibility\" >Brands with Declining Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Weddings_Events_and_Specialised_Stays_A_Growth_Opportunity\" >Weddings, Events, and Specialised Stays: A Growth Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#What_This_Means_for_Hospitality_Brands\" >What This Means for Hospitality Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#What_This_Means_for_Hospitality_Brands-2\" >What This Means for Hospitality Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#What_This_Means_for_Brands\" >What This Means for Brands<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#What_India_is_Searching_for_in_Hotels\" >What India is Searching for in Hotels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Emerging_Niches_in_Indian_Hospitality\" >Emerging Niches in Indian Hospitality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#What_This_Means_for_Hospitality_Brands-3\" >What This Means for Hospitality Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/hotel-industry-insights-india\/#Ready_to_Lead_Indias_Hospitality_Boom\" >Ready to Lead India\u2019s Hospitality Boom?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: revert\">India\u2019s hotel sector is experiencing a significant digital shift. With more travellers turning to Google before booking, search behaviour now plays a defining role in discovery, engagement, and final conversions. Whether users are exploring \u201chotels near me,\u201d comparing resort options, or looking for destination wedding venues, search is where it starts.<\/span><\/p>\n\n\n\n<p>India&#8217;s hotel industry is set to grow by 7\u20139% year-on-year in FY25, according to ICRA. As demand rises, so does the competition for digital attention making discoverability and user experience key differentiators.<\/p>\n\n\n\n<p>To decode this behaviour, Techmagnate, a leading digital marketing agency in India, has released the <a href=\"https:\/\/www.techmagnate.com\/hotel-industry-market-trends-report.html\" target=\"_blank\" rel=\"noopener\">Hotels Industry Search Trends Report India 2025<\/a>. Based on over 110,000 keywords, the report uncovers digital trends, high-growth query types, and what brands must do to stay visible and competitive in an evolving landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rising-searches-signal-a-digital-first-market\"><span class=\"ez-toc-section\" id=\"Rising_Searches_Signal_a_Digital-First_Market\"><\/span><strong>Rising Searches Signal a Digital-First Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The hospitality sector is increasingly being shaped by what users search, not just where they travel. According to Techmagnate\u2019s <em>Hotel Industry Search Trends Report India 2025<\/em>, searches related to Hotels and Resorts grew by 9.49%, while hotel bookings saw a steeper rise of 23.18% year-on-year, reflecting a growing reliance on digital discovery and direct booking behaviour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"533\" src=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-30.png\" alt=\"\" class=\"wp-image-63264\" srcset=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-30.png 917w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-30-300x174.png 300w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-30-768x446.png 768w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/figure>\n\n\n\n<p>More tellingly, non-branded queries made up 87.08% of total search volume in FY\u201925. Consumers are no longer starting their journey with a brand in mind. Instead, they begin with questions like <em>\u201cWhich hotel is near me?\u201d<\/em>, <em>\u201cBudget resorts in Coorg\u201d<\/em>, or <em>\u201cBest hotel in Puri Orissa\u201d<\/em>, and choose what ranks, resonates, and reassures.<\/p>\n\n\n\n<p>This shift has several implications:<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Discoverability is the new loyalty<\/strong> \u2013 With fewer users searching brand names, the top-ranking result often wins attention and conversions<br>\ud83d\udccc <strong>Intent-led searches dominate<\/strong> \u2013 Users are actively looking for experiences: \u201cluxury hotel Goa,\u201d \u201chotel with restaurant,\u201d and \u201cfamily hotels near Rishikesh\u201d<br>\ud83d\udccc <strong>Conversion depends on local and mobile<\/strong> \u2013 The sharp rise in \u201cnear me\u201d queries (+44.34%) and mobile-first behaviour makes local SEO and fast-loading UX essential<\/p>\n\n\n\n<p>In a category where high-ticket purchases are made with caution, visibility must be backed by content quality, credibility signals, and contextual relevance.<\/p>\n\n\n\n<p>\u201cWhen 87 percent of hotel-related searches are non-branded, it tells us something very clear: consumers are starting their journey with intent, not a name. In hospitality, search demand is built around needs like location, experience, and value. Hotels that invest in search visibility and answer those needs with relevant content will not only be discovered more, they will be chosen more,\u201d says Sarvesh Bagla, CEO, <a href=\"https:\/\/www.techmagnate.com\/\" target=\"_blank\" rel=\"noopener\">Techmagnate<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-brand-leaders-and-challengers-in-the-hotel-industry\"><span class=\"ez-toc-section\" id=\"Brand_Leaders_and_Challengers_in_the_Hotel_Industry\"><\/span><strong>Brand Leaders and Challengers in the Hotel Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <em>Hotel Industry Search Trends Report India 2025<\/em> highlights a shifting competitive landscape in branded search performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brands-on-the-rise\"><span class=\"ez-toc-section\" id=\"Brands_on_the_Rise\"><\/span><strong>Brands on the Rise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marriott Bonvoy led all hotel brands with a 33.78% year-on-year increase in branded search volume, pointing to strong brand interest among Indian users.<\/p>\n\n\n\n<p>ITC Hotels and Lemon Tree Hotels followed with growth rates close to 20%, maintaining consistent digital visibility within their segments.<\/p>\n\n\n\n<p>This upward movement suggests growing user engagement with brands that continue to surface prominently across search platforms, direct booking interfaces, and mobile touchpoints.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"534\" src=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-31.png\" alt=\"\" class=\"wp-image-63265\" srcset=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-31.png 947w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-31-300x169.png 300w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-31-768x433.png 768w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brands-with-declining-visibility\"><span class=\"ez-toc-section\" id=\"Brands_with_Declining_Visibility\"><\/span><strong>Brands with Declining Visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In contrast, Club Mahindra and The Lalit recorded a decline in branded search volumes. In a discovery-driven market, even recognisable names must adapt to shifting user behaviour and rising competition from both OTAs and experience-led offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weddings-events-and-specialised-stays-a-growth-opportunity\"><span class=\"ez-toc-section\" id=\"Weddings_Events_and_Specialised_Stays_A_Growth_Opportunity\"><\/span><strong>Weddings, Events, and Specialised Stays: A Growth Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While brand-led queries hold value, the report shows significant search momentum in experience-specific categories. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banquet hall-related keywords<\/strong> grew by <strong>49.46%<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Conference room queries<\/strong> increased by <strong>22.87%<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Bed and breakfast searches<\/strong> rose by <strong>32.77%<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"534\" src=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-32.png\" alt=\"\" class=\"wp-image-63266\" srcset=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-32.png 947w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-32-300x169.png 300w, https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2025\/09\/image-32-768x433.png 768w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n\n\n<p>These patterns reflect India\u2019s growing interest in event-driven stays, alternative accommodations, and smaller, flexible formats, especially among travellers and organisers searching based on need, not brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-hospitality-brands\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Hospitality_Brands\"><\/span><strong>What This Means for Hospitality Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand recall alone is not enough<\/strong>\u2014digital discovery is intent-led, and often brand-agnostic<br><\/li>\n\n\n\n<li><strong>Event- and experience-focused search trends<\/strong> represent a major whitespace for hotels and independent properties<br><\/li>\n\n\n\n<li><strong>Structured content and SEO-optimised property listings<\/strong> are now essential for converting high-intent traffic into bookings<br><\/li>\n<\/ul>\n\n\n\n<p>As travellers and planners increasingly use search as their primary planning tool, the ability to appear in contextually relevant queries, across weddings, meetings, boutique stays, and leisure breaks, will define which brands win visibility and consideration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-hospitality-brands-0\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Hospitality_Brands-2\"><\/span><strong>What This Means for Hospitality Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As consumer discovery becomes increasingly digital, branded search performance is becoming a key indicator of market momentum. The data signals that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded visibility is not fixed and it evolves with user interest and search relevance<br><\/li>\n\n\n\n<li>Niche and experience-first brands are successfully capturing high-intent traffic<br><\/li>\n\n\n\n<li>The competitive edge lies in consistent, contextually aligned digital presence<br><\/li>\n<\/ul>\n\n\n\n<p>In a space where 87% of users are searching without a brand in mind, even strong players must stay responsive to shifts in search behaviour. The opportunity lies in showing up early, often, and with content that matches user intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-brands\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Brands\"><\/span><strong>What This Means for Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The brand landscape is shifting from awareness-based loyalty to intent-based relevance. In this new environment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO is a leveller<\/strong> \u2013 Newer and niche players can compete with larger chains if they align content with what users are actively searching<br><\/li>\n\n\n\n<li><strong>Multichannel consistency is critical<\/strong> \u2013 A seamless presence across D2C websites, Google listings, and OTAs increases conversion probability<br><\/li>\n\n\n\n<li><strong>App-led discoverability is rising<\/strong> \u2013 Especially for brands with loyalty programmes or repeat customers<br><\/li>\n<\/ul>\n\n\n\n<p>Hotels that build digital equity through smart SEO strategies, location-specific content, and performance-focused visibility campaigns are better positioned to gain mindshare, capture market share, and turn search visibility into a scalable and recurring source of direct bookings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-india-is-searching-for-in-hotels\"><span class=\"ez-toc-section\" id=\"What_India_is_Searching_for_in_Hotels\"><\/span><strong>What India is Searching for in Hotels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analysis of top hotel keyword buckets revealed some clear demand trends:<\/p>\n\n\n\n<p>\u2705 \u201c<strong>Hotels near me<\/strong>\u201d searches grew by <strong>44.34%<\/strong>, showing hyperlocal intent<br>\u2705 \u201c<strong>Hotel with restaurant<\/strong>\u201d searches jumped <strong>75.44%<\/strong>, showing lifestyle-based decision-making<br>\u2705 \u201c<strong>Boutique hotel<\/strong>\u201d and \u201c<strong>luxury hotel<\/strong>\u201d searches are gaining ground, with 30\u201335% growth<\/p>\n\n\n\n<p>This suggests that consumers are not just looking for places to stay but for personalised experiences, proximity, and in-property conveniences. Brands must now map content to match these layered intents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emerging-niches-in-indian-hospitality\"><span class=\"ez-toc-section\" id=\"Emerging_Niches_in_Indian_Hospitality\"><\/span><strong>Emerging Niches in Indian Hospitality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The hotel industry\u2019s next chapter isn\u2019t just about rooms, it\u2019s about <strong>experiences<\/strong>. Search trends indicate rising interest in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banquets &amp; wedding halls<\/strong> \u2013 49.46% growth<br><\/li>\n\n\n\n<li><strong>Conference rooms<\/strong> \u2013 22.87% growth<br><\/li>\n\n\n\n<li><strong>Camping &amp; glamping<\/strong> \u2013 14.02% growth<br><\/li>\n\n\n\n<li><strong>Bed &amp; breakfasts<\/strong> \u2013 32.77% growth<br><\/li>\n<\/ul>\n\n\n\n<p>These segments reflect new opportunities in <strong>event-based<\/strong> and <strong>alternative hospitality models<\/strong>.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-hospitality-brands-1\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Hospitality_Brands-3\"><\/span><strong>What This Means for Hospitality Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To remain competitive, hotel brands in India must evolve with consumer search behaviour. Here\u2019s what top performers are already doing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investing in <strong>Ecommerce SEO<\/strong> for hotel listings and bookings<br><\/li>\n\n\n\n<li>Prioritising <strong>Local SEO<\/strong> for near-me, city-specific, and regional intent queries<br><\/li>\n\n\n\n<li>Expanding visibility across <strong>vernacular<\/strong> and <strong>voice search<\/strong> formats<br><\/li>\n\n\n\n<li>Leveraging <strong>content-rich landing pages<\/strong> that serve both humans and algorithms<br><\/li>\n<\/ul>\n\n\n\n<p>Techmagnate offers <a href=\"https:\/\/www.techmagnate.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener\">digital marketing services<\/a> for the hospitality sector, combining search trend analysis, SEO expertise, and content strategies to convert visibility into bookings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-lead-india-s-hospitality-boom\"><span class=\"ez-toc-section\" id=\"Ready_to_Lead_Indias_Hospitality_Boom\"><\/span><strong>Ready to Lead India\u2019s Hospitality Boom?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Indian hospitality market size will continue expanding through 2030\u2014but the winners will be those who lead with digital.<\/p>\n\n\n\n<p>Techmagnate\u2019s Hotel Industry Trends Report India 2025 is more than data\u2014it\u2019s your roadmap to digital leadership.<\/p>\n\n\n\n<p>Download the full report now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s hotel sector is experiencing a significant digital shift. With more travellers turning to Google before booking, search behaviour now plays a defining role in discovery, engagement, and final conversions. Whether users are exploring \u201chotels near me,\u201d comparing resort options, or looking for destination wedding venues, search is where it starts. India&#8217;s hotel industry is [&hellip;]<\/p>\n","protected":false},"author":7812,"featured_media":63283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[480],"tags":[],"class_list":["post-63263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/63263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/7812"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=63263"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/63263\/revisions"}],"predecessor-version":[{"id":63267,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/63263\/revisions\/63267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media\/63283"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=63263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=63263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=63263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}