{"id":43309,"date":"2025-04-24T12:33:31","date_gmt":"2025-04-24T12:33:31","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/?p=43309"},"modified":"2025-04-24T12:33:34","modified_gmt":"2025-04-24T12:33:34","slug":"what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/","title":{"rendered":"What You Need to Know About Custom Mailer Boxes for E-Commerce Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#Why_Custom_Mailer_Boxes_Are_Essential_for_E-Commerce\" >Why Custom Mailer Boxes Are Essential for E-Commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#1_Enhanced_Brand_Recognition\" >1. Enhanced Brand Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#2_Improved_Unboxing_Experience\" >2. Improved Unboxing Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#3_Durability_and_Protection\" >3. Durability and Protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#4_Cost-Effective_and_Eco-Friendly\" >4. Cost-Effective and Eco-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#5_Versatility_for_Different_Products\" >5. Versatility for Different Products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#Key_Considerations_When_Choosing_Custom_Mailer_Boxes\" >Key Considerations When Choosing Custom Mailer Boxes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#1_Material_Quality\" >1. Material Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#2_Custom_Printing_Options\" >2. Custom Printing Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#3_Size_and_Structure\" >3. Size and Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#4_Sustainability\" >4. Sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#5_Wholesale_vs_Small_Quantity_Orders\" >5. Wholesale vs. Small Quantity Orders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#How_to_Source_the_Best_Custom_Mailer_Boxes_for_Your_Business\" >How to Source the Best Custom Mailer Boxes for Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#1_Experience_and_Reputation\" >1. Experience and Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#2_Customization_Capabilities\" >2. Customization Capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#3_Fast_Turnaround_and_Shipping\" >3. Fast Turnaround and Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#4_Competitive_Pricing\" >4. Competitive Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#5_Samples_Before_Bulk_Ordering\" >5. Samples Before Bulk Ordering<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/zamstudios.com\/blogs\/what-you-need-to-know-about-custom-mailer-boxes-for-e-commerce-success\/#Conclusion_Elevate_Your_E-Commerce_Brand_with_Custom_Mailer_Boxes\" >Conclusion: Elevate Your E-Commerce Brand with Custom Mailer Boxes<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"ds-markdown-paragraph\">In the rapidly evolving world of e-commerce, packaging plays a crucial role in shaping customer experiences, reinforcing brand identity, and ensuring product safety during transit. Among the various packaging solutions available,\u00a0custom mailer boxes\u00a0have emerged as a top choice for businesses looking to enhance their unboxing experience while maintaining cost efficiency. Whether you&#8217;re a small business owner or a large-scale retailer, investing in\u00a0mailer boxes wholesale\u00a0can significantly impact your brand\u2019s success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Custom_Mailer_Boxes_Are_Essential_for_E-Commerce\"><\/span>Why Custom Mailer Boxes Are Essential for E-Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\">The rise of online shopping has made packaging an extension of a brand\u2019s marketing strategy.\u00a0<strong><a href=\"https:\/\/healeypackaging.co.uk\/mailer-packaging-boxes\/\" target=\"_blank\" rel=\"noopener\">Custom mailer boxes<\/a><\/strong>\u00a0are not just containers for products; they serve as a powerful branding tool that leaves a lasting impression on customers. Here\u2019s why they are indispensable for e-commerce businesses:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Enhanced_Brand_Recognition\"><\/span>1. Enhanced Brand Recognition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Generic packaging does little to differentiate your brand from competitors.\u00a0Printed mailer boxes\u00a0allow you to incorporate your logo, brand colors, and unique designs, making your packages instantly recognizable. A well-designed mailer box reinforces brand identity and fosters customer loyalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improved_Unboxing_Experience\"><\/span>2. Improved Unboxing Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Today\u2019s consumers value the unboxing experience as much as the product itself. A study by Dotcom Distribution found that\u00a040% of consumers are more likely to make repeat purchases from a brand that offers premium packaging.\u00a0Custom mailer boxes wholesale\u00a0options enable businesses to create a memorable unboxing experience with personalized touches like branded tissue paper, thank-you notes, or promotional inserts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Durability_and_Protection\"><\/span>3. Durability and Protection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Unlike standard packaging,\u00a0custom mailer boxes\u00a0are designed to provide superior protection for various products. Made from corrugated cardboard or rigid materials, they offer excellent resistance to crushing, moisture, and rough handling during shipping. This reduces the risk of returns due to damaged goods, saving businesses money in the long run.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Cost-Effective_and_Eco-Friendly\"><\/span>4. Cost-Effective and Eco-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Purchasing\u00a0mailer boxes wholesale\u00a0is a cost-effective solution for businesses of all sizes. Bulk orders reduce per-unit costs, making high-quality packaging more affordable. Additionally, many\u00a0custom mailer boxes wholesale\u00a0suppliers, like\u00a0Healey Packaging, offer eco-friendly options using recyclable and biodegradable materials\u2014appealing to environmentally conscious consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Versatility_for_Different_Products\"><\/span>5. Versatility for Different Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Whether you sell cosmetics, apparel, electronics, or subscription boxes,\u00a0printed mailer boxes\u00a0can be tailored to fit your product dimensions perfectly. Custom sizing minimizes excess material usage, reducing shipping costs while ensuring a snug fit that prevents movement during transit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Considerations_When_Choosing_Custom_Mailer_Boxes\"><\/span>Key Considerations When Choosing Custom Mailer Boxes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\">To maximize the benefits of\u00a0custom mailer boxes, businesses must consider several factors before placing an order:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Material_Quality\"><\/span>1. Material Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">The durability of your mailer boxes depends on the material used. Common options include:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Corrugated Cardboard:\u00a0Ideal for heavy or fragile items due to its cushioning properties.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Rigid Cardboard:\u00a0Provides a premium look and feel, suitable for luxury products.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Recycled Materials:\u00a0Eco-friendly choices that appeal to sustainability-focused customers.<\/p>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Custom_Printing_Options\"><\/span>2. Custom Printing Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">High-quality printing enhances the visual appeal of your\u00a0printed mailer boxes. Consider:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">CMYK Printing:\u00a0For vibrant, full-color designs.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Spot UV Coating:\u00a0Adds a glossy finish to specific areas for a premium effect.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Embossing\/Debossing:\u00a0Creates a tactile experience with raised or recessed designs.<\/p>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Size_and_Structure\"><\/span>3. Size and Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">A well-fitted box reduces shipping costs and improves product safety. Work with a supplier like\u00a0Healey Packaging\u00a0to design custom sizes that match your products perfectly. Features like self-locking tabs or tear strips can enhance functionality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Sustainability\"><\/span>4. Sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">With increasing consumer demand for eco-friendly packaging, opting for recyclable or biodegradable\u00a0custom mailer boxes wholesale\u00a0can boost your brand\u2019s reputation. Many suppliers now offer FSC-certified materials and water-based inks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Wholesale_vs_Small_Quantity_Orders\"><\/span>5. Wholesale vs. Small Quantity Orders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">If you operate an e-commerce business, ordering\u00a0mailer boxes wholesale\u00a0is more economical than small batches. Bulk purchasing lowers costs and ensures consistency in branding across all shipments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Source_the_Best_Custom_Mailer_Boxes_for_Your_Business\"><\/span>How to Source the Best Custom Mailer Boxes for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\">Finding a reliable supplier is crucial for obtaining high-quality\u00a0printed mailer boxes\u00a0that align with your brand\u2019s needs. Here\u2019s what to look for:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Experience_and_Reputation\"><\/span>1. Experience and Reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Choose a packaging provider with a proven track record in producing\u00a0custom mailer boxes. Established companies like\u00a0Healey Packaging\u00a0offer expertise in design, material selection, and printing techniques.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Customization_Capabilities\"><\/span>2. Customization Capabilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Ensure the supplier can accommodate your branding requirements, from unique shapes to advanced printing finishes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Fast_Turnaround_and_Shipping\"><\/span>3. Fast Turnaround and Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">E-commerce businesses often need quick restocking. A supplier with fast production and shipping times ensures you never run out of packaging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Competitive_Pricing\"><\/span>4. Competitive Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Compare quotes from multiple\u00a0custom mailer boxes wholesale\u00a0providers to get the best value without compromising quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Samples_Before_Bulk_Ordering\"><\/span>5. Samples Before Bulk Ordering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\">Always request samples to evaluate material strength, print quality, and overall design before committing to a large order.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Elevate_Your_E-Commerce_Brand_with_Custom_Mailer_Boxes\"><\/span>Conclusion: Elevate Your E-Commerce Brand with Custom Mailer Boxes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\">In a competitive online marketplace,\u00a0custom mailer boxes\u00a0offer a strategic advantage by enhancing brand visibility, protecting products, and delighting customers. By investing in\u00a0mailer boxes wholesale, businesses can reduce costs while maintaining high-quality packaging standards.<\/p>\n<p class=\"ds-markdown-paragraph\">For businesses seeking premium\u00a0printed mailer boxes,\u00a0Healey Packaging\u00a0provides tailored solutions that combine durability, aesthetics, and sustainability. Whether you need small batches or bulk orders, their expertise ensures your packaging reflects your brand\u2019s excellence.<\/p>\n<p class=\"ds-markdown-paragraph\">Upgrade your e-commerce packaging today with\u00a0custom mailer boxes wholesale\u00a0and create an unforgettable unboxing experience that keeps customers coming back!<\/p>\n<p class=\"ds-markdown-paragraph\">Visit\u00a0<a href=\"https:\/\/healeypackaging.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Healey Packaging<\/a>\u00a0to explore their range of custom mailer boxes and request a quote!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upgrade your e-commerce packaging today with custom mailer boxes wholesale and create an unforgettable unboxing experience that keeps customers coming back!<\/p>\n","protected":false},"author":24,"featured_media":43306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[480],"tags":[19806,19805,19807],"class_list":["post-43309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-custom-mailer-boxes-wholesale","tag-mailer-boxes-wholesale","tag-printed-mailer-boxes"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/43309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=43309"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/43309\/revisions"}],"predecessor-version":[{"id":43310,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/43309\/revisions\/43310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media\/43306"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=43309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=43309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=43309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}