{"id":19211,"date":"2025-01-05T06:30:31","date_gmt":"2025-01-05T06:30:31","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/"},"modified":"2025-01-05T06:30:31","modified_gmt":"2025-01-05T06:30:31","slug":"the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/","title":{"rendered":"The Profit Potential of Wellness: 7 Key Service Upgrades to Increase Hotel Revenue"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#1_Craft_a_Compelling_Wellness_Vision_and_Strategy\" >1. Craft a Compelling Wellness Vision and Strategy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Define_Your_Wellness_Niche_and_Target_Audience\" >Define Your Wellness Niche and Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Develop_a_Unique_Wellness_Brand_Identity\" >Develop a Unique Wellness Brand Identity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#2_Create_Personalized_Wellness_Experiences\" >2. Create Personalized Wellness Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#3_Integrate_Wellness_into_Your_Hotel_Design\" >3. Integrate Wellness into Your Hotel Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#4_Optimize_Spa_Offerings_for_Maximum_Revenue\" >4. Optimize Spa Offerings for Maximum Revenue<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Conduct_Regular_Spa_Audits\" >Conduct Regular Spa Audits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Enhance_the_Spa_Experience\" >Enhance the Spa Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Leverage_Technology_for_Efficiency\" >Leverage Technology for Efficiency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#5_Maximize_Revenue_Through_Retail_Sales\" >5. Maximize Revenue Through Retail Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#6_Utilize_Data_Analytics_to_Optimize_Performance\" >6. Utilize Data Analytics to Optimize Performance<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Track_Key_Performance_Indicators_KPIs\" >Track Key Performance Indicators (KPIs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Analyze_Guest_Behavior_and_Preferences\" >Analyze Guest Behavior and Preferences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#7_Foster_Strong_Partnerships_and_Collaborations\" >7. Foster Strong Partnerships and Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#The_Role_of_Content_Marketing_for_Hotels\" >The Role of Content Marketing for Hotels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Critical_Takeaways\" >Critical Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zamstudios.com\/blogs\/the-profit-potential-of-wellness-7-key-service-upgrades-to-increase-hotel-revenue\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p>In today\u2019s hospitality industry, the combination of exceptional guest experiences and innovative marketing strategies, such as\u00a0<a href=\"https:\/\/emersionwellness.com\/content-marketing-examples-for-hotels\/\" target=\"_blank\" rel=\"noopener\"><strong>content marketing for hotels<\/strong><\/a>, can significantly enhance profitability. One of the most lucrative opportunities lies in the ever-growing wellness travel sector, which has reached a staggering valuation of $1.7 trillion globally (Global Wellness Institute, 2023).<\/p>\n<p>By adopting a holistic approach to guest wellness and leveraging targeted upgrades, hotels can increase revenue by as much as 42% within a year. Imagine transforming your property into a sought-after wellness retreat while fostering guest loyalty and enhancing your brand\u2019s reputation. Let\u2019s dive into the seven strategic wellness service upgrades that can unlock this profit potential.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"1_Craft_a_Compelling_Wellness_Vision_and_Strategy\"><\/span><strong>1. Craft a Compelling Wellness Vision and Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Define_Your_Wellness_Niche_and_Target_Audience\"><\/span>Define Your Wellness Niche and Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A strong wellness strategy starts with clearly identifying your niche and understanding your audience.<\/p>\n<ul>\n<li><strong>Conduct market research<\/strong>\u00a0to pinpoint trends in wellness travel. For instance, guests may prioritize activities like fitness classes, mindfulness retreats, or eco-conscious experiences.<\/li>\n<li><strong>Segment your target market<\/strong>\u00a0by preferences. Are your guests fitness enthusiasts, digital detox seekers, or those seeking luxury spa services?<\/li>\n<li>Analyze competitors to identify gaps and opportunities in your local wellness landscape.<\/li>\n<\/ul>\n<p>For example, a boutique hotel in a mountainous region could cater to eco-conscious travelers by offering hiking retreats combined with yoga sessions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Develop_a_Unique_Wellness_Brand_Identity\"><\/span>Develop a Unique Wellness Brand Identity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Crafting a distinct wellness brand identity helps differentiate your property:<\/p>\n<ul>\n<li>Establish a mission statement focused on guest well-being. For example:\u00a0<em>\u201cEmpowering guests to achieve holistic well-being through transformative experiences.\u201d<\/em><\/li>\n<li>Design wellness programs unique to your location, such as \u201cOcean Therapy\u201d at a coastal resort or \u201cForest Bathing\u201d in wooded areas.<\/li>\n<li>Align your branding elements, including logos and color palettes, with wellness themes like tranquility and rejuvenation.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Personalized_Wellness_Experiences\"><\/span><strong>2. Create Personalized Wellness Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Modern travelers value personalized experiences, and catering to their unique preferences is a cornerstone of successful\u00a0<em>content marketing for hotels<\/em>.<\/p>\n<ul>\n<li>Go beyond traditional spa services by offering yoga classes, guided meditations, and outdoor fitness programs led by certified professionals.<\/li>\n<li>Partner with local wellness practitioners for tailored offerings like acupuncture, sound healing, or nutrition workshops.<\/li>\n<li>Enhance your dining options with wellness-focused menus featuring organic, locally sourced ingredients.<\/li>\n<\/ul>\n<p><strong>Example:<\/strong>\u00a0A lakeside resort could collaborate with local nutritionists to offer \u201cfarm-to-table\u201d culinary experiences paired with mindfulness exercises.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Integrate_Wellness_into_Your_Hotel_Design\"><\/span><strong>3. Integrate Wellness into Your Hotel Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The physical environment plays a critical role in promoting guest well-being. By making wellness a core aspect of your design strategy, you create an immersive experience:<\/p>\n<ul>\n<li>Create designated spaces for relaxation, such as rooftop meditation areas or sensory lounges.<\/li>\n<li>Incorporate natural elements like skylights, indoor gardens, and water features to foster tranquility.<\/li>\n<li>Demonstrate eco-consciousness by using sustainable materials and practices, such as eco-friendly cleaning supplies or refillable toiletries.<\/li>\n<\/ul>\n<p><strong>Pro Tip:<\/strong>\u00a0Highlight your design innovations in your marketing campaigns to attract wellness-focused guests actively seeking such amenities.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_Spa_Offerings_for_Maximum_Revenue\"><\/span><strong>4. Optimize Spa Offerings for Maximum Revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Conduct_Regular_Spa_Audits\"><\/span>Conduct Regular Spa Audits<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ensure your spa delivers high ROI by periodically assessing performance:<\/p>\n<ul>\n<li>Review your treatment menu to identify underperforming services and opportunities for innovation.<\/li>\n<li>Optimize staffing schedules to balance guest demand with operational efficiency.<\/li>\n<li>Evaluate pricing strategies to ensure competitiveness.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_the_Spa_Experience\"><\/span>Enhance the Spa Experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Provide memorable spa experiences that go beyond expectations:<\/p>\n<ul>\n<li>Invest in high-quality, sustainable products.<\/li>\n<li>Train staff on advanced techniques and personalized service delivery.<\/li>\n<li>Offer tailored spa journeys, such as aromatherapy sessions customized to individual guest preferences.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Leverage_Technology_for_Efficiency\"><\/span>Leverage Technology for Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Streamline operations with technology:<\/p>\n<ul>\n<li>Use spa management software for appointments, inventory, and schedules.<\/li>\n<li>Enable online bookings and mobile check-ins to enhance convenience.<\/li>\n<li>Integrate wearable tech for personalized wellness recommendations.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Maximize_Revenue_Through_Retail_Sales\"><\/span><strong>5. Maximize Revenue Through Retail Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wellness retail is an often-overlooked revenue stream:<\/p>\n<ul>\n<li><strong>Curate product selections<\/strong>\u00a0that align with your brand, such as organic skincare lines or aromatherapy kits.<\/li>\n<li>Train staff to recommend products tailored to guest needs.<\/li>\n<li>Collaborate with local artisans to offer unique, regionally inspired items.<\/li>\n<\/ul>\n<p><strong>Case Study Insight:<\/strong>\u00a0Hotels that actively promote spa retail have seen an average revenue increase of 15% in wellness-related sales alone (Emersion Wellness, 2023).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Utilize_Data_Analytics_to_Optimize_Performance\"><\/span><strong>6. Utilize Data Analytics to Optimize Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data-driven decision-making is vital for tailoring services and maximizing guest satisfaction.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Track_Key_Performance_Indicators_KPIs\"><\/span>Track Key Performance Indicators (KPIs)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Monitor metrics such as:<\/p>\n<ul>\n<li>Revenue per treatment<\/li>\n<li>Guest satisfaction scores<\/li>\n<li>Treatment utilization rates<\/li>\n<li>Retail sales performance<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Analyze_Guest_Behavior_and_Preferences\"><\/span>Analyze Guest Behavior and Preferences<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Identify trends in booking patterns and demographics.<\/li>\n<li>Use guest feedback to fine-tune service offerings.<\/li>\n<li>Implement dynamic pricing strategies based on demand and seasonality.<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong>\u00a0Investing in Customer Relationship Management (CRM) software can help streamline this process while delivering actionable insights for your wellness strategy.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Foster_Strong_Partnerships_and_Collaborations\"><\/span><strong>7. Foster Strong Partnerships and Collaborations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Building partnerships enhances your property\u2019s wellness offerings:<\/p>\n<ul>\n<li>Partner with local businesses, such as fitness studios or organic farms, to expand your service portfolio.<\/li>\n<li>Collaborate with influencers and bloggers to amplify your reach. Host wellness retreats and events to showcase your offerings.<\/li>\n<li>Network within the wellness and hospitality industries to stay ahead of emerging trends.<\/li>\n<\/ul>\n<p><strong>Example:<\/strong>\u00a0A partnership with a local meditation expert to host weekly mindfulness workshops can create buzz and attract both locals and travelers.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"The_Role_of_Content_Marketing_for_Hotels\"><\/span><strong>The Role of Content Marketing for Hotels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To successfully promote your wellness services, an effective content marketing strategy is essential.<\/p>\n<ul>\n<li>Use blogs, social media, and email campaigns to showcase wellness success stories and case studies.<\/li>\n<li>Highlight guest testimonials and before-and-after transformations to build credibility.<\/li>\n<li>Create compelling narratives around your unique offerings, such as eco-friendly initiatives or partnerships with local wellness practitioners.<\/li>\n<\/ul>\n<p>For instance, a social media campaign featuring behind-the-scenes glimpses of your wellness services can generate excitement and encourage bookings.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Critical_Takeaways\"><\/span><strong>Critical Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Wellness travel<\/strong>\u00a0is booming, with the industry valued at $1.7 trillion (Global Wellness Institute, 2023).<\/li>\n<li><strong>Personalized guest experiences<\/strong>\u00a0and strategic wellness upgrades can increase hotel revenue by 42% (Emersion Wellness Client Data, 2023).<\/li>\n<li>A\u00a0<strong>holistic approach to wellness<\/strong>, encompassing design, partnerships, and data-driven insights, is key to success.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By investing in these seven wellness service upgrades, hotels can transform their properties into wellness-focused havens. With the right mix of strategic planning, innovative services, and targeted\u00a0<em>content marketing for hotels<\/em>, your property can attract high-value guests, drive repeat bookings, and achieve significant revenue growth.<\/p>\n<p>Ready to unlock your hotel\u2019s profit potential? Contact Emersion Wellness today to learn how we can help you implement these strategies and elevate your property\u2019s guest experience and profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s hospitality industry, the combination of exceptional guest experiences and innovative marketing strategies, such as\u00a0content marketing for hotels, can significantly enhance profitability. One of the most lucrative opportunities lies in the ever-growing wellness travel sector, which has reached a staggering valuation of $1.7 trillion globally (Global Wellness Institute, 2023). By adopting a holistic approach [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":19210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[],"class_list":["post-19211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/19211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=19211"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/19211\/revisions"}],"predecessor-version":[{"id":19212,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/19211\/revisions\/19212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media\/19210"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=19211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=19211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=19211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}