{"id":122652,"date":"2026-09-28T14:19:55","date_gmt":"2026-09-28T14:19:55","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/"},"modified":"2026-09-28T14:19:55","modified_gmt":"2026-09-28T14:19:55","slug":"how-outsourcing-can-support-your-sales-meeting-scheduling-process","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/","title":{"rendered":"How Outsourcing Can Support Your Sales Meeting Scheduling Process"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#What_Does_Outsourcing_Sales_Meeting_Scheduling_Involve\" >What Does Outsourcing Sales Meeting Scheduling Involve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#How_Outsourcing_Can_Improve_the_Sales_Meeting_Scheduling_Process\" >How Outsourcing Can Improve the Sales Meeting Scheduling Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Access_to_Dedicated_Prospecting_Resources\" >Access to Dedicated Prospecting Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Reaching_Relevant_Decision-Makers\" >Reaching Relevant Decision-Makers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Consistent_Follow-Up\" >Consistent Follow-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Supporting_Lead_Qualification\" >Supporting Lead Qualification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Giving_Sales_Representatives_More_Time_to_Sell\" >Giving Sales Representatives More Time to Sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Improving_Meeting_Preparation\" >Improving Meeting Preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Using_Technology_to_Manage_Appointments\" >Using Technology to Manage Appointments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Measuring_the_Results\" >Measuring the Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Maintaining_Brand_Consistency\" >Maintaining Brand Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Choosing_the_Right_Outsourcing_Partner\" >Choosing the Right Outsourcing Partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zamstudios.com\/blogs\/how-outsourcing-can-support-your-sales-meeting-scheduling-process\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">For many B2B companies, getting qualified prospects onto a sales calendar can require significant time and resources. Sales teams often need to research prospects, identify decision-makers, conduct outreach, follow up with contacts, qualify conversations, and coordinate meeting times.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Outsourcing can help businesses manage these activities through a structured <\/span><strong><a href=\"https:\/\/accelerain.com\/\">sales meeting scheduling process<\/a><\/strong><span style=\"font-weight: 400\">. By working with an experienced external team, companies can delegate certain prospecting and scheduling responsibilities while allowing internal sales representatives to focus more heavily on sales conversations and active opportunities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Outsourcing_Sales_Meeting_Scheduling_Involve\"><\/span><b>What Does Outsourcing Sales Meeting Scheduling Involve?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Outsourcing means working with an external provider to handle some or all of the activities involved in connecting with potential B2B buyers and arranging sales appointments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depending on the provider and campaign, outsourced services may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prospect research<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contact identification<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cold calling<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email outreach<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follow-up communication<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead qualification<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Appointment scheduling<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Calendar coordination<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meeting confirmation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prospect information and reporting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The provider works according to the company&#8217;s target market, qualification criteria, messaging, and scheduling requirements.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Outsourcing_Can_Improve_the_Sales_Meeting_Scheduling_Process\"><\/span><b>How Outsourcing Can Improve the Sales Meeting Scheduling Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">An internal sales team may have limited time for consistent prospecting. Sales representatives often need to manage existing customers, conduct discovery calls, prepare proposals, and move active opportunities through the pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Outsourcing parts of the sales meeting scheduling process can help separate prospecting responsibilities from later-stage sales activities. An external team can focus on outreach and appointment coordination while sales representatives concentrate on meetings and opportunities that require their expertise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Access_to_Dedicated_Prospecting_Resources\"><\/span><b>Access to Dedicated Prospecting Resources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Outsourced teams can provide dedicated resources for prospect research and outreach. This can help businesses maintain consistent prospecting activity without requiring their internal sales representatives to spend most of their time on these tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A dedicated team may research target accounts, identify relevant contacts, and organize prospect information before beginning outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This creates a more structured sales meeting scheduling process and gives internal teams a clearer flow of potential opportunities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reaching_Relevant_Decision-Makers\"><\/span><b>Reaching Relevant Decision-Makers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Finding the right person within a target organization can be challenging. An outsourced appointment-setting team can research companies and identify contacts whose responsibilities align with the product or service being offered.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, depending on the target market, outreach may focus on executives, founders, department leaders, procurement professionals, or other stakeholders involved in purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Reaching relevant contacts helps ensure that scheduled conversations have a clear connection to the company&#8217;s sales objectives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consistent_Follow-Up\"><\/span><b>Consistent Follow-Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Prospects do not always respond to the first email or phone call. Effective prospecting often requires multiple touchpoints over a period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An outsourced team can manage follow-up activities according to an agreed campaign strategy. This can help prevent promising prospects from being overlooked simply because an internal sales representative was busy with another responsibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consistent follow-up can make the sales meeting scheduling process more organized and easier to manage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Supporting_Lead_Qualification\"><\/span><b>Supporting Lead Qualification<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Not every prospect who responds to outreach is ready for a sales meeting. Qualification helps determine whether a prospect fits the company&#8217;s target customer profile and has a relevant business need.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Qualification criteria can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Industry<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Company size<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Job role<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business requirements<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Current challenges<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Purchasing involvement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Project timing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Geographic location<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When these criteria are established in advance, an outsourced team can use them when determining which prospects should move toward a scheduled meeting.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Giving_Sales_Representatives_More_Time_to_Sell\"><\/span><b>Giving Sales Representatives More Time to Sell<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">One of the main reasons businesses outsource appointment-setting activities is to give their sales representatives more time for core sales responsibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of spending hours researching accounts and following up with prospects, sales representatives can focus on scheduled conversations, discovery, proposals, negotiations, and closing activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A well-managed sales meeting scheduling process can therefore support a clearer division of responsibilities between prospecting teams and sales representatives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improving_Meeting_Preparation\"><\/span><b>Improving Meeting Preparation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The quality of the handoff between an outsourced team and the internal sales department is important.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before a meeting takes place, the sales representative should receive relevant information about the prospect whenever possible. This may include the prospect&#8217;s business challenge, reason for taking the meeting, current situation, and areas of interest discussed during outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This information can help the sales representative prepare for a more relevant conversation and make the <\/span><b>sales meeting scheduling process<\/b><span style=\"font-weight: 400\"> more useful than simply placing appointments on a calendar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_Technology_to_Manage_Appointments\"><\/span><b>Using Technology to Manage Appointments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Technology can make outsourced appointment setting easier to coordinate. Depending on the company&#8217;s existing systems, providers may work with CRM platforms, calendar applications, email tools, and sales automation software.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Integration can help keep prospect information and meeting details organized. It can also reduce manual data entry and improve visibility into scheduled appointments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses should confirm which platforms an outsourcing provider can support before beginning a campaign.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_the_Results\"><\/span><b>Measuring the Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Businesses should establish clear metrics before outsourcing their appointment-setting activities. The number of meetings scheduled is useful, but it does not provide the complete picture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other measurements may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prospects contacted<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversations generated<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Qualified prospects<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meetings scheduled<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meetings attended<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meetings rescheduled<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales opportunities created<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pipeline generated<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These metrics can help businesses evaluate whether their sales meeting scheduling process is producing relevant conversations rather than simply increasing calendar activity.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Maintaining_Brand_Consistency\"><\/span><b>Maintaining Brand Consistency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">When an external team communicates with potential customers, its messaging should accurately represent the company.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses should provide clear information about their products or services, target audience, value proposition, tone, qualification requirements, and common prospect questions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Regular communication between the internal team and outsourcing provider can help keep messaging aligned as products, markets, and sales priorities change.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Outsourcing_Partner\"><\/span><b>Choosing the Right Outsourcing Partner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Before selecting a provider, businesses should evaluate its experience, targeting approach, communication methods, qualification process, reporting, and technology capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is also useful to ask how the provider handles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prospect research<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Decision-maker identification<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outreach personalization<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follow-up<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead qualification<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Calendar coordination<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meeting confirmations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM updates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reporting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The right arrangement should fit the company&#8217;s existing sales strategy rather than operate as a completely separate activity.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Outsourcing can provide businesses with additional resources for prospect research, outreach, qualification, follow-up, and appointment coordination. By delegating these activities to a specialized team, internal sales representatives can spend more time engaging with qualified prospects and developing active opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A clearly defined sales meeting scheduling process can help connect prospecting activities with the broader sales pipeline. When targeting, qualification, communication, technology, and reporting are properly aligned, outsourcing can become a practical way to support consistent B2B sales development.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many B2B companies, getting qualified prospects onto a sales calendar can require significant time and resources. Sales teams often need to research prospects, identify decision-makers, conduct outreach, follow up with contacts, qualify conversations, and coordinate meeting times. Outsourcing can help businesses manage these activities through a structured sales meeting scheduling process. By working with [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":122650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[52701],"class_list":["post-122652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-sales-meeting-scheduling-process"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/122652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=122652"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/122652\/revisions"}],"predecessor-version":[{"id":122653,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/122652\/revisions\/122653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media\/122650"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=122652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=122652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=122652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}