{"id":104870,"date":"2026-08-01T08:02:04","date_gmt":"2026-08-01T08:02:04","guid":{"rendered":"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/"},"modified":"2026-08-01T08:02:04","modified_gmt":"2026-08-01T08:02:04","slug":"why-branding-and-website-design-should-always-go-hand-in-hand-2","status":"publish","type":"post","link":"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/","title":{"rendered":"Why Branding and Website Design Should Always Go Hand in Hand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Branding_Creates_the_Foundation_for_Great_Website_Design\" >Branding Creates the Foundation for Great Website Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#The_reason_branding_is_so_important\" >The reason branding is so important<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#How_a_Branding_Company_Strengthens_Your_Online_Presence\" >How a Branding Company Strengthens Your Online Presence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#The_importance_of_having_a_consistent_brand\" >The importance of having a consistent brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Website_Design_Turns_Your_Brand_into_an_Experience\" >Website Design Turns Your Brand into an Experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#How_design_enhances_your_branding_efforts\" >How design enhances your branding efforts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#The_Role_of_a_Graphic_Design_Service_Company\" >The Role of a Graphic Design Service Company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Reasons_why_graphic_design_is_important\" >Reasons why graphic design is important<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Common_Mistakes_Businesses_Should_Avoid\" >Common Mistakes Businesses Should Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Dont_do_this_with_your_brand\" >Don\u2019t do this with your brand!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#1_Why_is_it_essential_to_brand_before_creating_a_website\" >1. Why is it essential to brand before creating a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#2_Can_I_revamp_my_website_and_leave_branding_untouched\" >2. Can I revamp my website and leave branding untouched?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#3_What_impact_do_you_feel_branding_has_when_considering_my_business\" >3. What impact do you feel branding has when considering my business?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#4_What_is_the_difference_between_branding_and_website_design\" >4. What is the difference between branding and website design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#5_How_frequently_should_one_revise_their_branding_and_website\" >5. How frequently should one revise their branding and website?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zamstudios.com\/blogs\/why-branding-and-website-design-should-always-go-hand-in-hand-2\/#Need_Expert_Branding_and_Website_Design_Support\" >Need Expert Branding and Website Design Support?<\/a><\/li><\/ul><\/nav><\/div>\n<p>The first point of contact that potential customers have with any business is the website. While it is true that an aesthetically pleasing website can make them stop for a moment, it is not the website per se, but the branding of the business that gives it a perception among customers. When the two combine perfectly well, it helps to send out a message that the business is professional and credible.<\/p>\n<p><a href=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2026\/08\/image-105.png\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-thumbnail \" src=\"https:\/\/zamstudios.com\/blogs\/wp-content\/uploads\/2026\/08\/image-105-150x150.png\" alt=\"\" width=\"694\" height=\"694\" \/><\/a><\/p>\n<p>It is common practice for\u00a0\u00a0<span class=\"google-anno-t\">businesses<\/span>\u00a0to redesign their websites without taking into account whether this redesign fits the brand image. Such redesigns often turn out to be simply an attractive site but one which does not establish any meaningful connection with visitors. Relying on a<a href=\"https:\/\/amaracollective.com.au\/website-design-services\/\"><b>\u00a0website design service company\u00a0<\/b><\/a>will ensure that your website truly represents your business brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_Creates_the_Foundation_for_Great_Website_Design\"><\/span><span id=\"Branding_Creates_the_Foundation_for_Great_Website_Design\" class=\"ez-toc-section\"><\/span>Branding Creates the Foundation for Great Website Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A powerful brand gives you the clarity that any successful website needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_reason_branding_is_so_important\"><\/span><span id=\"The_reason_branding_is_so_important\" class=\"ez-toc-section\"><\/span>The reason branding is so important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>It establishes the unique personality of your company.<\/li>\n<li>It establishes the voice through which you\u2019ll communicate with your customers.<\/li>\n<li>It establishes your company\u2019s visual language.<\/li>\n<li>It inspires confidence through professionalism.<\/li>\n<li>It informs design choices from colours to font to images.<\/li>\n<\/ul>\n<p>Without a brand identity, even the most beautiful website becomes meaningless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_a_Branding_Company_Strengthens_Your_Online_Presence\"><\/span><span id=\"How_a_Branding_Company_Strengthens_Your_Online_Presence\" class=\"ez-toc-section\"><\/span>How a Branding Company Strengthens Your Online Presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Branding provides consistency that the clients can see.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_importance_of_having_a_consistent_brand\"><\/span><span id=\"The_importance_of_having_a_consistent_brand\" class=\"ez-toc-section\"><\/span>The importance of having a consistent brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Your brand identity makes your business easily identifiable.<\/li>\n<li>Consistency ensures familiarity and builds trust with the customer.<\/li>\n<li>Professional branding will enable differentiation from other businesses.<\/li>\n<li>Branding also enables customer loyalty due to emotional connection.<\/li>\n<li>The presence of a brand makes future marketing campaigns easier.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/amaracollective.com.au\/branding-services\/\"><b>branding company australia\u00a0<\/b><\/a>often make your company look aesthetically pleasing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Design_Turns_Your_Brand_into_an_Experience\"><\/span><span id=\"Website_Design_Turns_Your_Brand_into_an_Experience\" class=\"ez-toc-section\"><\/span>Website Design Turns Your Brand into an Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Branding tells people who you are, whereas\u00a0\u00a0<span class=\"google-anno-t\">web design<\/span>\u00a0reveals what that means.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_design_enhances_your_branding_efforts\"><\/span><span id=\"How_design_enhances_your_branding_efforts\" class=\"ez-toc-section\"><\/span>How design enhances your branding efforts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Easy navigation makes it simple for users to locate any needed information.<\/li>\n<li>Layout consistency increases user confidence and encourages them to interact.<\/li>\n<li>Professional visuals emphasise your professionalism.<\/li>\n<li>Calls to action push users toward taking further action.<\/li>\n<li>Website responsiveness allows for smooth use on different devices.<\/li>\n<\/ul>\n<p>In the case of a well-being business, before redesigning its website, the company renewed its brand by adding soothing colours, font consistency, and improved messaging, which resulted in users spending more time on services and increased inquiries since users were exposed to the online representation of a professional brand. When branding and design complement each other, user confidence increases.<\/p>\n<div class=\"google-anno-skip google-anno-sc\" role=\"link\" aria-label=\"Business &amp; Industrial\" data-google-vignette=\"false\" data-google-interstitial=\"false\">Business &amp; Industrial<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_a_Graphic_Design_Service_Company\"><\/span><span id=\"The_Role_of_a_Graphic_Design_Service_Company\" class=\"ez-toc-section\"><\/span>The Role of a Graphic Design Service Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Visual communication goes way beyond just your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reasons_why_graphic_design_is_important\"><\/span><span id=\"Reasons_why_graphic_design_is_important\" class=\"ez-toc-section\"><\/span>Reasons why graphic design is important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>A good\u00a0<a href=\"https:\/\/amaracollective.com.au\/graphic-design-services\/\"><b>graphic design service company\u00a0<\/b><\/a>will professionally present your brand.<\/li>\n<li>Professional designs will make it easier for people to recognise you.<\/li>\n<li>It will help make it easier for people to understand complicated information.<\/li>\n<li>It is going to facilitate the entire experience of the customer.<\/li>\n<\/ul>\n<p>All these visual aspects help in shaping the perception of your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_Businesses_Should_Avoid\"><\/span><span id=\"Common_Mistakes_Businesses_Should_Avoid\" class=\"ez-toc-section\"><\/span>Common Mistakes Businesses Should Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many companies inadvertently sabotage their brands due to inconsistent design decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_do_this_with_your_brand\"><\/span><span id=\"Dont_do_this_with_your_brand\" class=\"ez-toc-section\"><\/span>Don\u2019t do this with your brand!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Update your website but not your old branding.<\/li>\n<li>Use inconsistent fonts, colours, or visuals.<\/li>\n<li>Favour looks over usability.<\/li>\n<li>Create varied visuals for all your marketing communications.<\/li>\n<li>Forget to take your brand into account as you develop your business.<\/li>\n<\/ul>\n<p>Not making these design errors will help you build a better brand right off the bat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span id=\"Conclusion\" class=\"ez-toc-section\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It would be best to develop branding and website design simultaneously instead of treating each task separately. The presence of a distinct brand influences all design choices, and the creation of an efficient website design ensures that this brand is effectively represented through user experiences. Branding and website design help you establish trust and recognition and ensure the continuous development of your business in the future. Work with a reliable\u00a0<b>website design service company<\/b>\u00a0to create a successful site.<\/p>\n<div class=\"google-anno-skip google-anno-sc\" role=\"link\" aria-label=\"Internet &amp; Telecom\" data-google-vignette=\"false\" data-google-interstitial=\"false\">Internet &amp; Telecom<\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span id=\"FAQs\" class=\"ez-toc-section\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Why_is_it_essential_to_brand_before_creating_a_website\"><\/span><span id=\"1_Why_is_it_essential_to_brand_before_creating_a_website\" class=\"ez-toc-section\"><\/span><strong>1. Why is it essential to brand before creating a website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because branding will be used to determine how the website will look in terms of colour palette, typeface, messaging, images, and so forth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Can_I_revamp_my_website_and_leave_branding_untouched\"><\/span><span id=\"2_Can_I_revamp_my_website_and_leave_branding_untouched\" class=\"ez-toc-section\"><\/span><strong>2. Can I revamp my website and leave branding untouched?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can; however, if branding needs to be updated anyway, then doing both at once usually leads to better outcomes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_What_impact_do_you_feel_branding_has_when_considering_my_business\"><\/span><span id=\"3_What_impact_do_you_feel_branding_has_when_considering_my_business\" class=\"ez-toc-section\"><\/span><strong>3. What impact do you feel branding has when considering my business?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The more consistent our brand appears, we are viewed as credible and more approachable by our prospects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_What_is_the_difference_between_branding_and_website_design\"><\/span><span id=\"4_What_is_the_difference_between_branding_and_website_design\" class=\"ez-toc-section\"><\/span><strong>4. What is the difference between branding and website design?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Branding is an image that represents your business, while website design is the way of making that image attractive to users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_How_frequently_should_one_revise_their_branding_and_website\"><\/span><span id=\"5_How_frequently_should_one_revise_their_branding_and_website\" class=\"ez-toc-section\"><\/span><strong>5. How frequently should one revise their branding and website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is advisable to do it every few years or when there are some changes in your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_Expert_Branding_and_Website_Design_Support\"><\/span><span id=\"Need_Expert_Branding_and_Website_Design_Support\" class=\"ez-toc-section\"><\/span>Need Expert Branding and Website Design Support?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building an online presence begins by creating a solid brand and ensuring the website that is created matches up to it all throughout. Amara Collective provides its services to\u00a0\u00a0<span class=\"google-anno-t\">businesses<\/span>\u00a0and helps them build their brand and create a website that enables growth and builds trust with customers.<\/p>\n<div class=\"google-anno-skip google-anno-sc\" role=\"link\" aria-label=\"Internet &amp; Telecom\" data-google-vignette=\"false\" data-google-interstitial=\"false\">Internet &amp; Telecom<\/div>\n<p>Once you are ready to match your online presence with your brand, get in touch with\u00a0<b>Amara Collective<\/b>\u00a0and see how they can help you achieve this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first point of contact that potential customers have with any business is the website. While it is true that an aesthetically pleasing website can make them stop for a moment, it is not the website per se, but the branding of the business that gives it a perception among customers. When the two combine [&hellip;]<\/p>\n","protected":false},"author":21206,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[50737,50736,50738,50735,50742,50748,50744,50741,14581,50746,50743,50745,50740,50739,50747,50733,50734,50732,50749,50750],"class_list":["post-104870","post","type-post","status-publish","format-standard","hentry","category-business","tag-brand-identity-design-service-australia","tag-branding-agency-australia","tag-branding-company-australia","tag-branding-services-australia","tag-business-logo-design-services","tag-conversion-rate-optimisation-australia","tag-creative-design-agency-australia","tag-custom-logo-design-agency-australia","tag-custom-website-design-company","tag-graphic-design-agency-services","tag-graphic-design-service-australia","tag-graphic-design-service-company","tag-logo-design-service-agency","tag-logo-design-service-australia","tag-website-conversion-review-australia","tag-website-design-agency-australia","tag-website-design-service-company","tag-website-designing-company-australia","tag-website-optimisation-company","tag-website-optimisation-services"],"_links":{"self":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/104870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/users\/21206"}],"replies":[{"embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/comments?post=104870"}],"version-history":[{"count":1,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/104870\/revisions"}],"predecessor-version":[{"id":104871,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/posts\/104870\/revisions\/104871"}],"wp:attachment":[{"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/media?parent=104870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/categories?post=104870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamstudios.com\/blogs\/wp-json\/wp\/v2\/tags?post=104870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}